Category: Public Relations
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The curious case of Steve Jobs, the WSJ and no known sources
A growing story over the weekend concerns Apple CEO Steve Jobs, his state of health and whether or not he’s had a liver transplant. That’s what a report in the Wall Street Journal says. What I’ve found especially interesting is…
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12 questions before you do that PR pitch
Love this plea by BL Ochman to PR people: “Please take this quiz before you send out another press release or email pitch.†Has the print, online or broadcast reporter you are pitching ever covered this topic? Would this pitch…
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The ridicule of Parliament
This morning, I picked up a copy of today’s Daily Telegraph, the edition of the paper that includes “The Complete Expenses Files,†a 68-page report detailing the revelations about MPs’ expenses that the paper has been publishing every day for…
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MPs expenses: How to save £91 a week
Earlier this week, the government published the details of expenses claimed by Members of Parliament. Plenty has been talked about during the past few months in relation to MPs’ expenses, not the least of which has been the ongoing scoop…