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Category: Public Relations

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite…

  • Essential PR blogs to subscribe to

    People often ask me which PR blogs I read. Saying ‘a lot’ isn’t what they expect to hear but that’s what I do – I read a lot of PR blogs. Or rather, I subscribe to a lot of PR…

  • Is this the voice of Kevin Rudd?

    If this really is Australian Prime Minister Kevin Rudd who is the author of this Twitter account in his name, started yesterday, that would surely make him the first leader of a major country who twitters. Is it Mr Rudd…

  • Finding good bloggers has never been easier

    If you want to find blogs that cover advertising, marketing and PR, it’s never been easier thanks to the selfless work of members of the online community. The first lists of PR blogs I found were created by Constantin Basturea…

  • An easy guide to destroying reputations

    The kerfuffle surrounding Russell Brand, Jonathan Ross and the BBC came to a conclusion of sorts a few days ago with Brand quitting, Ross suspended and the BBC’s head of Radio 2 resigning. This story has many of the ingredients…