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Category: Public Relations

  • Evidence of Timberland’s social responsibility

    Last week while on a guilt-free shopping trip, I bought a pair of Timberland loafers. Factory outlet pricing (about a third less than you’d normally pay), so I was quite pleased with my bargain. What intrigued me, though, was a…

  • PR geek dinner in London April 12

    Two names that are well known in the global online PR community are Mike Manuel and Josh Hallett. Based in the US, both are with Voce Communications, a West-coast PR firm. Mike and Josh will be in London next week…

  • The failure of BA’s T5 promise

    Watching the unfolding PR disaster for British Airways over the catastrophe surrounding the new Terminal 5 at Heathrow airport during the past 48 hours, one word springs to mind. Expectations. For the past day and a half, the newspapers and…

  • Rebranding the French presidency

    French president Nicolas Sarkozy is in the UK on a state visit, the first by a French leader in over a decade. Watching the BBC News 24 live coverage this morning of his arrival at Windsor Castle for all the…

  • Next live FIR call-in show: Sat March 22

    Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen…