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Category: Public Relations

  • Courageous decisions helped regain brand trust

    I watched a fascinating documentary on the Virgin1 TV channel last night – the story of the Tylenol poisoning crisis in 1982. Seven people died in the Chicago area after ingesting Tylenol Extra Strength capsules that had been deliberately laced…

  • Still a journey for social media

    The results of a survey in the UK published last week concludes that UK businesses are slow to take up social media. According to a report in Marketing Week, the survey results show that only 18% of executives from participating…

  • The opportunity again for PR

    The twin crafts of PR and journalism have an uneasy alliance, it seems to me. Both need each other yet it’s too often an uncomfortable relationship with the pot calling the kettle black too much of the time. Back in…

  • Getting to know the Xda Orbit 2

    The doorbell rang before 9am this morning. There stood a courier guy with a big box containing an Xda Orbit 2 mobile phone courtesy of mobile operator O2 and its ad agency VCCP. This is the latest smartphone from O2,…

  • Consequences for not having a blogging policy

    All is not well at broadcaster CNN, if the story of Chez Pazienza is anything to go by. Pazienza, a producer on CNN’s American Morning TV show until last week, was fired for blogging. At least, that’s what it looked…