Category: Public Relations
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Defining the press release
Richard McManus recounts an email exchange with Business Wire in which the news distribution service said companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results.…
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Explaining the Blog Council
In early December, there was a great deal of commentary surrounding the formation of the Blog Council, a community of global companies whose primary goal is to promote best practices in corporate blogging. Founding members include AccuQuote, Cisco Systems, The…
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In the Daily Dog
Last week, I had a terrific conversation with Brian Pittman, director of content for Bulldog Reporter and Bulldog Reporter’s PR University. We spent an hour discussing digital immigrants, mindset shifting in PR practice, challenges for communicators with social media, what’s…
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Online video: Opportunities and challenges
A number of things struck me as I sat in a briefing room in Microsoft’s main London office yesterday morning. The occasion was a press event by Microsoft to announce their vision for online video in Europe including their strategy…