Category: Public Relations
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Think of the users, Microsoft
Last week, Microsoft released the third beta version of Windows Live Writer, its free software that lets you write and publish posts to your blog from your PC rather than having to log in to your blog. I use WLW…
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A good pitch that counters the bad pitches
Reading through The Bad Pitch Blog by Kevin Dugan and Richard Laerner really does bring home to you how appallingly bad some of our colleagues in the PR profession are in how they reach out to people to pitch their…
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Playing the energy game
One public affairs campaign that I’ve been paying attention to for the past year is willyoujoinus.com, the campaign sponsored by Chevron Oil that’s about drawing attention to energy conservation and climate change and which I first heard about in February…






