Category: Public Relations
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It’s time to unveil crayon
The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman. The new company is called crayon and will be…
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Edelman’s fall from blogosphere grace
Oh dear. No sooner than it seemed that the blogosphere kerfuffle about Edelman PR and the fake Wal-Mart blog was settling down comes another revelation that the PR firm is behind two more fake blogs it has created for its…
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Reuters gets with-it in Second Life
If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam…
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Giving life to the social media press release
Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to…
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Questionable judgment by Edelman in fake blog fiasco
Being largely offline for much of this week (and last) has been a mixed blessing. On the one hand, I’ve been able to devote most of my attention to family-related things to do with my move to the UK last…