Category: Public Relations
-
Nokia N93 starts shipping
On Monday, Nokia announced that the new N93 videophone has started shipping. I wrote a drooling post about this new phone when it was announced in April. It’s three months on from that announcement and the opportunities for anyone to…
-
Podcasting as complementary communication
Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl. Speedo’s press release about the second podcast includes a quote from me on…
-
Sex sells
A calendar designed to encourage more women into IT occupations, and help dispel the notion that IT is not a desirable career for women, has caused a storm of controversy in Australia. The Screen Goddess calendar features 20 women IT…
-
Speak out against astroturfing
Australian PR bloggers Trevor Cook and Paull Young are spearheading a grassroots campaign to persuade PR practitioners worldwide to speak out against an insidious practice known as astroturfing. The term astroturfing describes formal public relations projects which deliberately seek to…
-
First podcast for the Social Media Club
Last month, a great idea kicked off – get some real discussion going on how to turn the concept of the social media press release into something more tangible. Chris Heuer has been driving the initiative forward and has opened…