Category: Public Relations
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Blogger relations and full transparency
Shel and I had quite a robust discussion about the Wal-Mart and Edelman blogger relations campaign yesterday in show #119 of FIR: The Hobson & Holtz Report. The first time we’ve engaged in debate in the style (without the politics)…
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Disclosure and transparency: It’s PR 101
Our little PR corner of the blogosphere is awash with opinion about the Wal-Mart/Edelman blogger outreach campaign stemming from a story in the New York Times on Tuesday. Concise recap: This is about US retailer Wal-Mart and how they are…
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One-click PR pitch
With all the serious talk in recent weeks about how to pitch bloggers, it’s good to see that some in the PR blogger community can keep their tongues firmly in their cheeks and provide a little light relief to balance…
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A whiff of window-dressing in Wal-Mart’s blogger relations campaign
When I first read Tuesday’s New York Times story about Wal-Mart, bloggers and Edelman PR, my mixed reaction included one of incredulity. This story is about US retailer Wal-Mart and how they are reaching out to bloggers as part of…
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Edelman ramping up social media expertise
First it was Phil Gomes last August. Then it was Guillaume du Gardier in October. And then Steve Rubel this month (starting today, in fact). All three communicators, bloggers I know and major influencers in social media and PR, were…