Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Public Relations

  • The FIR podcast and a foundational decade

    Today is a special day for my podcasting partner, Shel Holtz, and I as we mark a milestone – January 3, 2005 to January 3, 2015 – that is ten years to the day since we started For Immediate Release: The…

  • The shape of movies to come

    So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures’ computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US…

  • Social marketing and social PR: never the twain shall meet?

    Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as…

    , ,

  • The Hoover metaphor

    A report last week in The Guardian about the UK digital ad market includes this text: Google and Facebook will hoover up the market between them, it says. “Hoover up?” This is not new by any means, but it is…

  • Astounding Psy

    When it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard…

    , ,