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Category: Public Relations

  • Imagine what the Bank of England could have done with its QR code ad

    A quarter-page ad by the Bank of England in yesterday’s Telegraph caught my eye primarily because it contained a QR code. The print ad informs you that the £50 note featuring an engraved portrait of Sir John Houblon on the…

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  • Don’t let your #heartbleed over web security

    One word that’s been all over the web this past week is ‘Heartbleed.” Together with a highly-visible image, it has been the focus of much commentary and opinion, some of it contradictory, some of it confusing. Heartbleed is a major…

  • Twitter eight years on

    Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users…

  • Redefining today’s communicator in Norway

    When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being…

  • Changing the game with native advertising

    Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.…

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