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Category: Public Relations

  • Sprinklr acquires Dachis to create a social enterprise powerhouse

    Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations. Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has…

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  • Renault pushes envelopes with the Kwid

    Since the 1950s, concept cars have been ways that car manufacturers have showcased their ideas, talents and creativity about a new model of car, new styling and new technology. They’re typically shown with great fanfare at motor shows to gauge…

  • Broadcasting the wow factor

    TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience.…

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  • How to meet the challenge of the brand storytelling opportunity

    If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist…

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  • Making the #CIPRSM redundant

    One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and…

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