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Category: Public Relations

  • Dropbox outage shows the fragility of the cloud

    Cloud storage and file-hosting service Dropbox suffered a severe service outage this week that began on Friday night and, as I write these words on Saturday evening UK time, is still continuing. If you go to the Dropbox website, you’ll…

  • The mutual value of the conversation

    The stats helper monkeys have been busy, said WordPress in an overnight email telling me about “Your 2013 in blogging,” a concise analysis of this blog during the year as noted by the stats module in Jetpack, the uber-plugin utility…

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  • The role of the C-suite in social media marketing

    Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…

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  • The thrill and heartache of BlackBerry: employee perspectives

    Whether Canadian mobile technology company BlackBerry has a viable future or not is still a big unknown. The company fell from grace during this year as sales of its smartphones plummeted in the face of competition from Apple and Android…

  • New guide to better understanding social media from the CIPR

    Understanding the social media landscape can be trickier than it might seem. In the context of how and where social media fits into traditional marketing and communication activity – what it can deliver, how you benchmark it, how you measure…