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Category: Public Relations

  • Don’t ignore social voices, Knight Frank #LostMyGiggle

    It’s always very interesting seeing how the mixture of empowered social communication, Twitter and a hashtag can totally disrupt traditional communication and command and control behaviours. We’ve seen this during the past week in two specific examples – the negative…

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  • Business metrics from SAP to get excited about

    Metrics, facts, opinion and forecasts are all part of the fabric of the online experience. Everywhere you look, you’ll see reports, surveys, infographics and much more web furniture designed to inform, entertain and often sell. Too often, though, it’s a…

  • The real challenge of content marketing is when you don’t have a strategy

    Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each…

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  • Filters and trust

    As we get exposed to more and more information online, two elements assume great importance – filtering in the things we want to see; and verifying those things so we trust our filtered-in information along with the purveyors of it.…

  • The changes that did for BlackBerry

    Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall…