Category: Public Relations

  • What’s in a name?

    A service I’ve used since the mid 00s is YouSendIt, the freemium file-sharing service you use to send large files to people. It’s been a perfect tool over the years, especially in the days  when ‘large files’ typically meant anything…

  • Careless talk can cost you your life

    Belgian communications agency Duval Guillaume Modem is all about big ideas. Only ideas are the carriers of new thoughts and can influence behaviour, the agency says. Ideas are what differentiate human beings from other animals and computers. Ideas originate from…

  • Get things done even faster on EE 4G

    Since I started using EE’s 4G cellular service last December courtesy of EE and the ambassador programme I’m participating in, the one thing that constantly impresses me is simply how fast it is so that you can get things done,…

  • Brian Solis, new marketing, and the four moments of truth

    In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B…

  • Goodbye IABC and good luck

    Last week, the International Association of Business Communicators (IABC) held its international conference in New York. By all accounts I’ve read, some 1,400 members went and took part. I’ve heard, too, that the professional development, networking and social events over…