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Category: Public Relations

  • This story about PR qualifies for ‘must read’

    Every now and again, something is written or said about the practice of public relations, its development and evolution, usually with the phrase “this is a must read” attached. In my experience, much of what’s described as “must read” is…

  • Instagram ups the game with video

    The stakes in the market for quick-video apps on mobile devices were raised a few bars yesterday with the release of a new version of Instagram that enables you to record video clips. Twitter-owned quick-video app Vine captured imaginations when…

  • The standout experiences of LeWeb London 2013

    The second LeWeb London conference took place earlier this month when 1,200 or so people gathered in London  – joined by thousands more via the net – to hear other people talk about the sharing economy. That dry description belies…

  • Broken trust and unfulfilled brand promises in Meaningful Brands study

    The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the…

  • Experience innovation

    When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition…