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Category: Public Relations

  • FIR Interview: Allan Schoenberg, CME Group, on social media and the futures industry

    A strategic approach to planning and implementing social media initiatives has played a significant and measurable role in enabling the CME Group to claim a position that is ahead of the curve when it comes to using social media among…

  • A trustworthy method for the new thought leadership model

    The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing…

  • Unwelcome brand recognition

    The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned. The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about…

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  • Getting things done faster with 4G

    It was good to see news last week that EE’s 4G cellular data coverage now extends to nine more towns across the UK. That translates as 4G currently available in 28 towns and cities covering 45 percent of the population,…

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  • It’s a matter of respect, IABC

    For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and…