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Category: Public Relations

  • Taking LeWeb to another level

    The announcement a few days ago that the LeWeb conference has been acquired by Reed MIDEM marks a significant milestone in the evolution of an annual event that has become the public networking platform of choice for big business, entrepreneurs,…

  • The toxic mix of legality, morality and reputation

    I first heard the phrase “It may be legal but is it moral?”in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening – complex financial schemes to shelter income…

  • Domino’s Pizza: You’ve come a long way, baby!

    One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino’s Pizza early in…

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  • How social do you want your PR?

    That’s the title of a discussion session I’ll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR’s Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation…

  • How social media supports Israel’s military and political goals

    The current conflict between Israel and the Hamas government in Gaza includes a contemporary element that shouldn’t really surprise anyone – the use of social media in support of Israel’s military and political objectives. 21st-century tools for propaganda purposes, some…