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Category: Public Relations

  • Delight your customers, don’t just please them

    Some interesting shifts in thinking are getting underway in the travel industry, according to AdAge, with British Airways in the forefront of looking at how they’re using technology in customer service and what they need to do to help their…

  • The reality of influence discrimination

    Do people discriminate against you because of your score or rank from an influence measurement service like Klout? A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and…

  • Prepare for goodbye Feedburner in October 2012

    [Update September 15: Moving on from Feedburner to Feedblitz. I decided to move away from Feedburner. The post you’re reading, and it’s update at the end, tries to throw some light on a murky picture, with limited success. I’ve made…

  • Pity the PR person who is not agile and technically astute

    Fast Company magazine interviewed Brian Kardon, CMO of Lattice Engines, a B2B sales intelligence software firm in New York, on best practices in B2B PR. It’s a good interview, with some thoughtful perspectives on PR from a senior marketing professional.…

  • IABC raises more awareness of PR and Wikipedia

    Yesterday, the International Association of Business Communicators (IABC) published its latest edition of CW Bulletin, the monthly online supplement to CW, the association’s printed monthly magazine for members. Each edition of CW Bulletin presents articles, case studies and additional resources…