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Category: Public Relations

  • What happens in Vegas happens all over the web

    The kerfuffle over those pics of Prince Harry in the buff in Las Vegas will reverberate for a while as The Establishment to’s and fro’s over the morality, ethics and plain business greed of it all. First published in the…

  • The new image of Microsoft

    Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft’s General Manager Brand Strategy, says the company’s wave of new…

  • An easier view on influence analysis with Kred Story

    Things are heating up in the social influence measurement space with yesterday’s re-launch of Kred as Kred Story. Kred is one of three companies I see as the primary ones that, broadly, offer measurement and analytics services in the emerging…

  • Should everyone in your company be a marketer?

    Next month, I’m speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled “Your Connected Customer and Company.” Fellow speaker JP Rangaswami and I will be talking for about 15 minutes with some thoughts…

  • Will Klout ever let you go?

    In November 2011, I quit Klout. Totally and completely. Not only did I close the account, but also I cancelled permissions to allow Klout to connect to each of the online social places to which I’d previously given it permission.…