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Category: Public Relations

  • RIP Blackberry

    A great analysis in The New York Times magazine of RIM and brand destruction. This share price chart says it all. Story: http://nymag.com/daily/intel/2012/07/how-the-blackberry-died.html Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell.

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  • Actionable insights from Burson-Marsteller on the Global 100 and the social web

    If you were to guess which has been the preferred social channel of the top 100 global companies in the Fortune 500 list over the past three years, you’d be spot on if you said Twitter. That’s what research by…

  • Do corporate apologies make any difference?

    Reading today’s Telegraph over breakfast this morning, I opened page 6 to see a large display ad by Barclays Bank, pictured, containing an open letter of apology signed by its chairman, Marcus Agius. The apology is to do with the…

  • The trouble is, the 2012 Olympic Games start in two weeks…

    O2’s total outage during the past 24 hours has raised questions about the readiness of the UK’s telecoms infrastructure ahead of the London Olympics, according to analyst firm Ovum. “The huge influx of visitors to London ahead of the games…

  • Kick off your PR career with an apprenticeship

    What does “public relations” mean to you? It’s a good question especially when the definition of those two words has been under review this year. The CIPR says PR is about reputation – the result of what you do, what…