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Category: Public Relations

  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…

  • Bright minds worth a conversation

    Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented…

  • CEO reputation paramount in the see-thru world

    What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in…

  • Essential digital diplomacy

    One of the most prominent and seasoned British government tweeters, Foreign Secretary William Hague, makes a clear statement of the significant role of digital communication channels in the exercise of foreign policy, calling them “an essential tool.” 80 of our…

  • Virgin Media blocks access to Pirate Bay

    Reading the Guardian’s report that Virgin Media started blocking access to Pirate Bay from yesterday in accordance with a court order in the UK requiring that action, I checked access (I’m a Virgin Media customer): it is indeed blocked. More…

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