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Category: Public Relations

  • Trust in Twitter takes a knock

    If Twitter says a Twitter account is authentic, you trust it, don’t you? That little tick on a blue background you often see alongside accounts of prominent politicians, celebs and others is your symbol of confidence that the account belongs…

  • The key word in Carrier IQ is ‘FUD’

    Quite a kerfuffle blew up during the past week over privacy and what happens to information about your mobile phone usage that, unknown to you, is captured on your device by logging software made by US diagnostics and analytics firm…

  • Have your say in redefining public relations for the modern age

    What’s your definition of the term “public relations”? Does it match that of the Public Relations Society of America (PRSA): Public relations helps an organization and its publicsadapt mutually to each other. Or in the UK, that of the Chartered…

  • In Defence Of Influence Metrics

    Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…

  • What would your mother say?

    There’s a serious point to think about when studying this tongue-in-cheek infographic on what to consider when posting your status update – or any other message – to popular online social networking services. You might think about which service to…