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Category: Public Relations

  • A pharma view of social media

    Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in…

  • What does social media mean to your PR and communications?

    At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the…

  • The rise and rise of Sina Weibo

    If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country,  AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are…

  • It’s time to experiment

    Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview…

  • Famous last words

    It’s probably no surprise to anyone that Oswald Gruebel, the CEO of Swiss bank UBS, quit his job on Saturday in the wake of the rogue trading scandal at the bank’s London office. That alleged crookery looks like will cost…