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Category: Public Relations

  • HSBC looks towards ‘banking 2.0’ with social media newsrooms

    HSBC, one of the UK’s biggest banks, launched two online newsrooms yesterday that are refreshing in their engagement potential when compared to the usually restrictive-access online media centres typical of banks (and other large organizations). In its announcement, HSBC says…

  • Common sense prevails on social disorder and social networks

    Yesterday, Home Secretary Theresa May met with representatives of Facebook, Twitter and BlackBerry Messenger and the police in a widely-reported get-together to discuss the rights and responsibilities of the users of social networks, and the rights and responsibilities of the…

  • The rocky road for pharma and social media

    A report in the Financial Times (and other mainstream media) last week highlights the real risks for companies in regulated industries when they get it wrong in how they make use of social media as communication channels, in this case,…

  • Will iPads lead to better customer service?

    British Airways “revolutionises customer service using iPads,” says a BA press release on August 17 about a service trial that got quite a bit of attention this week. The airline says it’s trialling iPads with 100 cabin crew to enable…

  • Twitter psychology infographic: it’s about retweets

    A visual feast in this nicely-imagined infographic embedded below that offers some credible tips and tricks for attracting attention and, thus, followers. Common sense, in fact. My 3-easy-steps takeaway from  this: Tweet interesting things, perhaps with a dose of humour…