Category: Public Relations
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Story-telling the Audi way
German car maker Audi has published a terrific video that tells a compelling story about teamwork, technology, individual courage and stamina – all requisite elements of what Audi looks for to win the Le Mans 24-Hour Race again this year…
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Content worth getting in your inbox
My desktop email client is Microsoft Outlook for Windows. In spite of the frustrations in many aspects of using it, I like it overall (it does much more than email). I’ve been using it for the best part of a…
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Criticism of Burson Marsteller now a firehose
The kerfuffle surrounding PR firm Burson Marsteller and its poorly-planned and -executed blogger outreach on behalf of its client Facebook continues apace, on Facebook. Swift recap: Last week, Burson was caught out in what many critics see as unethical business…
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How Burson Marsteller can emerge from its Facebook PR fiasco
The "dirty tricks" kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf…
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The election QR code that lacks imagination
Much of the UK went to the polls today in a mix of national and local elections. Elections for the Scottish Parliament, the Welsh Assembly and the Northern Ireland Assembly are being held, as are polls in 279 English councils.…