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Category: Public Relations

  • How would you define social media?

    The trouble with any discussion about social media is that, more often than not in my experience, a clear definition of the term ‘social media’ hasn’t been agreed by the parties to the discussion. The result sometimes is elevated temperatures…

  • Tweet outside the box

    Simple but imaginative: […] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time,…

  • CIPR wants you to join The Conversation

    Next week, the CIPR launches The Conversation. What is it? A content syndicator? An online place to network? Discover people? Discover interesting content? A social network? All of the above? Better to let the CIPR tell you: The Chartered Institute…

  • Local gestures can make global impacts

    On Saturday March 26 at 8.30pm, we’ll be turning our lights out at home for about an hour as we support Earth Hour 2011. It’s our small part in supporting a grassroots environmental campaign that aims to bring attention to…

  • A day made of glass

    A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related…