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Category: Public Relations

  • Football merchandising kicks off

    It’s under a week to go before the 2010 world cup kicks off in host country South Africa with the first match being Uruguay vs France on June 11. Here in England, it’s now hard to go anywhere without being…

  • BP’s nightmare

    It’s hard to think of any business organization in recent years that is being so publicly vilified on a global basis as is oil giant BP. Watching the live video images of oil gushing from the broken well a mile…

  • Video presentations on B2B social media

    Yesterday’s DellB2b Social Media Huddle that took place at Microsoft’s London office – which has excellent facilities for this type of event including robust and reliable wifi – was highly worthwhile, according to much of the comment I heard from…

  • No ifs or buts from Zappos

    What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up…

  • Ready for the 2nd Dell B2B Social Media Huddle

    Plans are almost final for the second Dell B2B Social Media Huddle taking place in central London next week, on Tuesday May 25, which I’m helping organize with Kerry Bridge at Dell. If you’re an in-house business-to-business communicator or marketer…