Category: Reputation
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The long vision of SpecSavers versus the short-sightedness of Boots
I’ve always believed that it’s the little things that really matter when it comes to excellent customer service. I’m talking about the types of thing that don’t require a huge effort by an employee of a company, or a conscious…
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PR spam on an industrial scale
When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming…
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Is wearable technology an ethical nightmare for PR?
Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect…
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How high is the reboot bar for IABC?
#88388338 / gettyimages.com Every time I hear about IABC these days, I suffer a continuing feeling of sadness. The news this past week about the professional association for communicators does little to change that feeling where that news is all…