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Category: Reputation

  • An opportunity for IABC to care

    Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later,…

  • JWT India and Ford: the real costs of stretching boundaries

    Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream…

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  • Real beauty isn’t retouched says Dove

    One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image…

  • In a crisis of reputation and trust, the personal touch is everything

    The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in…

  • GE’s six dimensions of leadership

    A drum that many communicators bang a lot – I do it, too – is the one that tries to get your attention on the view that an essential role of leadership in organizations is that of communication. I’m not…