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Category: Reputation

  • A trustworthy method for the new thought leadership model

    The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing…

  • Unwelcome brand recognition

    The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned. The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about…

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  • It’s a matter of respect, IABC

    For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and…

  • Underpinning how social you want your PR

    It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title…

  • Shape the debate about the UK and the EU

    A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for…

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