Category: Reputation
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Don’t ignore your customers who tweet
If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made…
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Famous last words
It’s probably no surprise to anyone that Oswald Gruebel, the CEO of Swiss bank UBS, quit his job on Saturday in the wake of the rogue trading scandal at the bank’s London office. That alleged crookery looks like will cost…
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When a UBS headline doesn’t tell you a story
I’ve been following developments today in the UBS $2 billion rogue trades scandal – and the latest news re an arrest of the alleged rogue trader in London today – which could lead the Swiss bank group to report a…
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Being inclusive about PR ethics
One of the great things about the Ethics Awareness Month initiative from the Public Relations Society of America (PRSA) is that it helps focus clear attention on a core issue in the profession that, in many people’s minds, needs that…