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Category: Reputation

  • Will iPads lead to better customer service?

    British Airways “revolutionises customer service using iPads,” says a BA press release on August 17 about a service trial that got quite a bit of attention this week. The airline says it’s trialling iPads with 100 cabin crew to enable…

  • NLA licensing creates FUD says Meltwater

    The idea of having to pay to share links to online content published by the mainstream media is one that has stimulated much debate in the UK in recent months. Not only that, it’s generated strong opposition in the PR…

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  • Can they handle the truth?

    Today might be a momentous one in the unfolding drama that embraces News Corporation, phone hacking by journalists, police bribery, corruption and who knows what else as Rupert Murdoch and son James face a Parliamentary select committee investigating events that…

  • Seeing PR sense behind latest News International events

    The announcement this morning that News International CEO Rebekah Brooks had resigned provoked near-universal applause on Twitter, from what I could see in my content stream. It was also reported in mainstream media around the world, illustrating quite clearly how…

  • Making some drama from the NOTW crisis

    Last week, the focus was on the News of The World and phone hacking, culminating in the newspaper’s final edition on Sunday July 10. This week, attention has shifted dramatically as events have moved up level by level to embrace…