Category: Reputation
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On the death of a mainstream medium
It’s an astonishing end to a newspaper that published its first edition in 1843 and grew to become the biggest-circulation English-language weekly newspaper in the world, with a readership averaging close to 7.5 million in 2010. That newspaper is the…
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If FIFA looks like it’s in a crisis…
When is a crisis not really a crisis? The answer is simple, according to the president of FIFA, the world governing body of professional football. FIFA has been embroiled in a scandal of alleged bribery and corruption for months with…
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Criticism of Burson Marsteller now a firehose
The kerfuffle surrounding PR firm Burson Marsteller and its poorly-planned and -executed blogger outreach on behalf of its client Facebook continues apace, on Facebook. Swift recap: Last week, Burson was caught out in what many critics see as unethical business…






