Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Reputation

  • What social media influence is about

    How social media is shaping corporate reputation management, marketing and communications is the primary theme of Social Media Influence, a one-day conference in London I’ll be speaking at this Wednesday June 4. I’m on a panel to discuss the big…

  • PR spam is mostly the result of being careless

    Like many in the PR and journalism blogosphere, I get PR pitches by email every day. Like many, too, I welcome pitches if they are relevant to my interests. If they are, the chances are good that I will talk…

  • Evidence of Timberland’s social responsibility

    Last week while on a guilt-free shopping trip, I bought a pair of Timberland loafers. Factory outlet pricing (about a third less than you’d normally pay), so I was quite pleased with my bargain. What intrigued me, though, was a…

  • Is Windows Vista really going nowhere?

    A discussion on Twitter early this morning about Windows Vista has got me thinking about faith. I’ve been a Windows Vista believer since the operating system was in beta. Even in the face of relentless negative opinion – seemingly everywhere…

  • The failure of BA’s T5 promise

    Watching the unfolding PR disaster for British Airways over the catastrophe surrounding the new Terminal 5 at Heathrow airport during the past 48 hours, one word springs to mind. Expectations. For the past day and a half, the newspapers and…