Category: Social Business
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Creating a Solid Foundation for Online Customer Engagement
I often get asked how to get started with social media. What is the best way, the best place, to talk to customers? How do you do that? Just start tweeting or posting to Facebook or LinkedIn? These are natural…
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Domino’s Pizza: You’ve come a long way, baby!
One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino’s Pizza early in…
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The prime hurdles of social business
The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels – social networks, Twitter, blogs, etc – that people can use to…
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Social media hurdles that still need jumping
A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies…
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Social Business – a history defined
It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does…