Category: Social Media
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BP’s nightmare
It’s hard to think of any business organization in recent years that is being so publicly vilified on a global basis as is oil giant BP. Watching the live video images of oil gushing from the broken well a mile…
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Video presentations on B2B social media
Yesterday’s DellB2b Social Media Huddle that took place at Microsoft’s London office – which has excellent facilities for this type of event including robust and reliable wifi – was highly worthwhile, according to much of the comment I heard from…
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Where does Ambi Pur fit in Procter and Gamble’s social media plans?
Strolling through Tesco on Saturday, a particular product display caught my eye, for two reasons: its packaging with the word “New” prominent in its use; and the linking together of a leading consumer brand with a respectable non-profit scientific and…
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Ready for the 2nd Dell B2B Social Media Huddle
Plans are almost final for the second Dell B2B Social Media Huddle taking place in central London next week, on Tuesday May 25, which I’m helping organize with Kerry Bridge at Dell. If you’re an in-house business-to-business communicator or marketer…
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Just published: Toby Bloomberg’s business book of interviews via Twitter
Just over a year ago, I took part in an experiment – creating the content of a business book wholly via Twitter. The "Twitter book" called Social Media Marketing GPS was the idea of social media marketing diva Toby Bloomberg…