Category: Social Media
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FIR Interview: Seth Godin on Linchpin
Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable.…
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The overwhelming appeal of self-creating your own iPhone app (and soon for Android)
When I heard about AppMakr last week, a website that lets you create your own iPhone app for $199, I thought, wow! This is getting very affordable – anyone can now create an iPhone app in literally a few clicks,…
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Freedom of speech: defining ‘social’
Earlier this week, I recorded a video commentary for the word of the day at Wordia.com, the visual dictionary, in which I defined what the word ‘social’ means to me. Here’s a clue on how I defined it with this…
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Learn how the social web redefines business at NewComm Forum 2010
The 6th annual New Communications Forum conference takes place in San Mateo, California, USA, from April 20-23. Event organizer Jen McClure and the organizing team have created a superb framework for learning under the theme “The Social Web: Redefining Business. 
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GSK’s healthcare blog doesn’t cross the line
If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and…