Category: Social Media

  • Social media baptism for Domino’s Pizza

    Yesterday was quite a day for Domino’s Pizza‘s leadership and the communication team. It was a day during which the number of people who viewed a nasty video posted to YouTube by two rogue employees approached a million,  thousands of…

  • Note to Domino’s Pizza: News travels fast, especially when it’s bad

    (This post was updated during April 15 as events evolved: scroll down to see additional commentary.) A public relations disaster of potentially epic proportions is brewing for Domino’s Pizza following the antics of two employees and a video on YouTube.…

  • Creating a business book made of tweets

    I’m taking part in an interesting experiment to create a business book entirely via 140-character comments posted on Twitter. It’s the brainchild of Toby Bloomberg: So what’s a Twitter-book you may be asking? It’s a book written using Twitter as…

  • The rise of the Twitter business opportunity

    So as Twitter continues it’s seemingly endless growth trajectory – the micro-blogging service now has about 10 million users worldwide, says comScore – it shouldn’t surprise anyone that there are opportunities for consultants to help businesses figure out the value…

  • Twitter’s explosive worldwide growth

    Data published yesterday by comScore Media Metrix shows that growth in the number of people who use Twitter continues non stop and the micro-blogging service now has nearly 10 million users worldwide. According to comScore: […] Worldwide visitors to Twitter…