Category: Social Media

  • Getting social in Barcelona

    A pre crack-of-dawn flight from Gatwick tomorrow will take me to Barcelona, Spain, and the New Media in Marketing & Communications Strategy conference that starts tomorrow Wednesday November 26 and runs through the end of Thursday November 27. The event…

  • Complementary tools to listen to Twitter

    For listening to conversations on Twitter about your brand, your client’s brand or anything else you need to be paying attention to online, you are literally spoiled for choice. I think one of the simplest yet more effective tools available…

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite…

  • Better conversations with IntenseDebate

    Today I installed IntenseDebate on this blog as a way to address one of the things I don’t really like about commenting – the linear form comments tend to take. What I mean is that the chronological-order format makes it…

  • Is this the voice of Kevin Rudd?

    If this really is Australian Prime Minister Kevin Rudd who is the author of this Twitter account in his name, started yesterday, that would surely make him the first leader of a major country who twitters. Is it Mr Rudd…