Category: Social Media
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Blogging has more than one king
So the question ‘Is blogging worthwhile?’ has been raised again, this time centered around Jason Calcanis’ grand announcement last week that he’s giving it all up. Calcanis says he’s going to write his thoughts instead as emails to a select…
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What academics think about social media
Find more videos like this on PROpenMic Two weeks have gone by since Edelman’s New Media Academic Summit 2008 in Chicago, plenty of time to digest some thinking and take a look at other people’s thoughts as they’ve posted them…
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Blogging to the future
In the CIPR workshop in London, showing everyone how easy it is to create a post with WordPress. Hot quote from participant Zena Martin: If you’re not on Twitter, you’re nowhere! Yes, we’ve been looking at Twitter, too. (I’ll be…
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Smart blogger relations
There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right. I’ve written here a few times on this topic which I tend to refer…
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LG blogger relations case study
Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study…