Category: Social Media
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Shades of grey
Chip Griffin has a terrific post on Media Bullseye urging us to throw out the social media rulebook: Far too many of my colleagues who share a passion for the social media space treat this new media world more as…
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The CIPR ostrich part 2
Listening to Eric Schwartzman’s interview with Colin Farrington in the latest episode of Eric’s On The Record Online podcast, posted yesterday, I was struck by one over-riding thought. Colin Farrington, the director general of the Chartered Institute of Public Relations…
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If the approach is right, you get results
Getting people’s attention to support a worthy cause is a tricky business these days. Whatever the cause, you’re competing for that attention amongst so many other causes, all undoubtedly worthy. And you have to consider compassion fatigue, especially if you’re…
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A real passion for wine
Just ask and you might get. An email from Olivier Magny in Paris about his new video blog Wine Rendezvous says: […] I’m trying to spread the word about it! Im trying to have a bit of a different approach…
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The interactive way to be a leader
Whenever the subject comes up of how a CEO should engage directly with people via social media and social networks, an inevitable comment I often hear is along the lines of a CEO has better things to do with his…