Category: Social Media
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Track the changing communication landscape with Media Bullseye
A new information resource for communicators launched today – Media Bullseye, the latest venture from serial entrepreneur Chip Griffin. Chip, who is also CEO of CustomScoop – one of the sponsors of the FIR podcast I co-present with Shel Holtz…
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The no-morals approach to YouTube video marketing
Would you employ tactics like fake headlines, paying bloggers, and creating multiple accounts on discussion forums as part of your communication to get a video noticed on YouTube? These are among the tips in The Secret Strategies Behind Many "Viral"…
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Another PR agency joins the conversation
Last Monday, I participated in an event in London organized by Mantra PR. I was one of four speakers talking about social media in relation to advertising, broadcasting and PR. In my summary of the event, I mentioned that Mantra…
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When you’re sitting comfortably
As the chairs in this photo might indicate, the hip Soho Hotel in London has quite an eye-popping venue for a meeting. This was the scene early yesterday morning in the hotel’s screening room just before people arrived for the…
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Personal branding with podcasting
A week ago, I took part in A Brand You World 2007 Global Telesummit which featured 24 hour-long seminars throughout the day on the broad subject of personal branding. My session was Express Your Personal Brand Through the Power of…