Category: Social Media
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The transition is happening
The introduction of consumer-driven Web 2.0 technologies into businesses is set to usher in a new phase of productivity growth that could surpass that achieved during the late-1990s internet boom, according to John Chambers, chairman and CEO of Cisco Systems.…
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Writing a blog is about the 80-20 rule
To demonstrate world-class expertise, says Jakob Nielsen, avoid quickly written, shallow blog postings. Instead, says the web usability guru, invest your time in thorough, value-added content that attracts paying customers. No doubt there are any number of quickly-written shallow blog…
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Viral marketing for new Triumph motorbike
British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…
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The social media press release is complementary communication
AdWeek has a pretty good feature article today about the social media press release. Key points: […] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says…
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Live Earth can make a difference
I watched quite a bit of the Live Earth concert at Wembley Stadium yesterday. What a great line-up of singers and music for a spectacular event! Not only in London but also in eight other cities around the world. For…