Category: Social Media
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Chinwag parties in the real and virtual worlds
There’s quite a party taking place in South Kensington, London, this evening, with over 1,000 people signed up to attend. It’s Chinwag’s Big Summer 07. Sponsored by Adobe, Agency.com, Channel 4 and Purple, this will undoubtedly be the party to…
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On my recommended reading list
I’d like to recommend some valuable, thought-provoking and, yes, entertaining business reading that I’m currently enjoying. Two books: Strategies and Tools for Corporate Blogging by John Cass. A great wake-up call for corporations, says one reviewer. John highlights not only…
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The risks of not waiting for IT
Younger employees are going to be pushing employers to use Web 2.0 technologies on the job. And if their companies don’t start adopting them, younger workers will most likely just start using them on the sly. So says an Information…
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Reflecting on experiences
It’s the final stage in a week of valuable learning experiences that’s taken me from Milan, Italy, to Detroit, USA, in the space of a few days, all to do with helping two global organizations get a clearer understanding about social media…
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GSK and JNJ enter the corporate blogosphere
Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues. The two companies – GlaxoSmithKline and Johnson & Johnson – have clear but different goals for…