Category: Social Media

  • The irreverance of Second Life

    Well, crayon launched in Second Life at midday US Eastern time today, and it was awesome! We had a full house of guests. A presentation from crayon founder Joseph Jaffe, q’s and a’s afterwards then good old fashioned socializing. I…

  • Why blogging matters to marketers

    Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers: […] Few marketers have embraced blogging, although it supposedly enables a more personal and two-way interaction with the brand. So does blogging…

  • Conversations in the pub

    Last week during the Melcrum communications conference in London, Debbie Weil and I organized a get-together with some bloggers which took place in a pub on Wednesday evening. Those who came and became part of a great evening were Matt…

  • Engagement in London

    I’ll be in London for the next couple of days participating in Melcrum’s Strategic Communication Management Summit 2006. Things kick off this afternoon when I’ll be leading a half-day pre-conference workshop with the grand title “How to use social media…

  • Blogger get-together in London next week

    As I make my final prep for the half-day social media workshop I’m running at Melcrum’s Strategic Communication Management Summit 2006 conference in London next week, I see that the workshop is completely sold out. Encouraging! One fellow conference presenter…