Category: Social Media
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Communication and IT: Still an uneasy alliance
Dee Rambeau presents a depressing workplace scenario that, in my experience, was all too common ten to twelve years ago as everyone began discovering the web as a business tool. The scenario is broadly to do with who makes decisions…
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Speedo shows what podcasting can do for marketing
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing. Six weeks ago,…
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Speaking at some great events
We’re well into the summer now, halfway through the really quiet period when most of Europe goes on holiday. At least the weather’s fantastic, in all senses of that word. So it’s a good time to start preparing for participating…
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Social computing explained
David Tebbutt’s article in The Register on Friday has the simplest answer I’ve yet seen to the question “What is social computing?” – Think of social computing as a platform upon which people can collaborate in ad hoc groups, where…
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Investor relations and social media
A view I hear from time to time goes that you can’t use social media – blogs, podcasts, etc – for investor relations purposes. How can you talk informally, conversationally and openly, one notion goes, about subject matter that is…