Category: Social Media
-
The mutual value of the conversation
The stats helper monkeys have been busy, said WordPress in an overnight email telling me about “Your 2013 in blogging,” a concise analysis of this blog during the year as noted by the stats module in Jetpack, the uber-plugin utility…
-
Be cool with social media logos
Here’s a quick just-before-New-Year quiz – which one of these is the correct Twitter logo? I see them all over the web, especially the text one and the ‘t’ image. None of them is correct. Today, there is only one…
-
It’s all love and hate with Facebook
The thumbs-down symbol to register dislike of something on Facebook has long been a wish expressed by quite a few people. That wish has come to fruition, sort of – there now is a dislike button but only as an…
-
The role of the C-suite in social media marketing
Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…
-
Can marketing become an enabler for genuine engagement?
A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…