Category: Social Media
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New guide to better understanding social media from the CIPR
Understanding the social media landscape can be trickier than it might seem. In the context of how and where social media fits into traditional marketing and communication activity – what it can deliver, how you benchmark it, how you measure…
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Seven years on Twitter
Today marks the seventh year I’ve been on Twitter. And this post marks that milestone to the minute as I signed up and posted my first tweet at 12.48pm UK time on December 7, 2006. signing up for twitter :)…
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The social networking workplace conundrum
A conversation yesterday with someone whose employer blocks access to Facebook and other sites on the social web highlights a real conundrum with such bans, as Scott Adams perceptively illustrates in yesterday’s Dilbert comic strip. Many employers cite time-wasting as…
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Know where the legal line lies in what you can and cannot say online
If you need further evidence that social media is now very much part of the fabric of contemporary society, it comes in the form of an initiative by the Attorney General’s Office designed “to help prevent social media users from…
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Beware lack of Plan B in a Twitter hashtag chat #AskJPM
Using Twitter as a channel to engage in public conversation is a tactic that’s been employed by a number of large organizations in high-profile examples over the past few weeks. Focused around a hashtag – a word or single-word phrase…