Category: Social Media
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A trustworthy method for the new thought leadership model
The humour in this Dilbert cartoon – the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing – is a simple but good reminder that expressing…
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Six reasons why Vine is worth your time
The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length…
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Closing the gap between social media use and usefulness
A survey published this week by The Wall Street Journal shows some interesting findings about social networking tools, small businesses and how the owners of those businesses perceive the value of social media. While the survey was carried out among…
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Vine: the compelling wild place
An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s…
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Underpinning how social you want your PR
It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title…